Archive for August, 2006

Creating Trust On Your Website

Trust is very impor­tant whether you are sell­ing prod­ucts or ser­vices. You need to keep in mind that most of us only deal with peo­ple ‘vir­tu­ally’ so the only way peo­ple can and will trust is by what we present on our website.

What can you do to cre­ate trust? Here are a few ideas.

1. Con­tact Information

Make sure you have proper con­tact infor­ma­tion at the bot­tom of each page. If you have a home office and do not want this listed on the inter­net at least list a con­tact email and phone num­ber. If you only have a home phone num­ber then it is well worth it to invest in a cell phone.

2. Biog­ra­phy

Cre­den­tials are very impor­tant, but given some per­sonal ‘feel’ about your self also helps to build trust. That does not mean you have to tell your favorite color, but a lit­tle ‘tid­bit’ so you become ‘real’ to you viewer. A photo is also impor­tant — even if you are not very fond of hav­ing your pic­ture taken it is very impor­tant that peo­ple can see who they are deal­ing with.

3. Pri­vacy Policy

If you have any forms, for newslet­ters, reports, prod­ucts, etc., then it is very impor­tant you have a clear pol­icy and what you will and will not do with per­sonal infor­ma­tion that you collect.

Read more arti­cles here: http://www.jbcr-virtualsolutions.com/tips-and-articles.html

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Virtual Blog Is Not Gone!

I real­ized that those of you who fol­low my blog may won­der what hap­pened to the last two years of post­ings — well I decided to change the look of the blog and archived the past two years. But you can still read all that won­der­ful infor­ma­tion here http://www.jbcr-virtualsolutions.com/blog2/blogger.html

Stay tuned for up to the minute vir­tual busi­ness items posted here, in my new blog.

Jan

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Virtual Entrepreneurs

The term “Vir­tual Entre­pre­neurs” cov­ers basi­cally any­one who is start­ing, or run­ning, a vir­tual busi­ness that sells prod­ucts and/or ser­vices to cus­tomers or clients via the Inter­net (virtually).

That is my definition.

Vir­tual Entre­pre­neurs” cover so many walks of life on the inter­net, each with their unique, and var­ied abil­i­ties. Many “Vir­tual Entre­pre­neurs” have clas­si­fi­ca­tions in areas such as Coaches, Copy­writ­ers, Web Design­ers, Graphic Artists, Vir­tual Assis­tants, etc. All ‘vir­tual’, when their busi­nesses are com­pletely done on the inter­net, all ‘entre­pre­neurs’ as they run their own busi­nesses. ‘Vir­tual” busi­nesses have the same respon­si­bil­i­ties as off-line busi­nesses, dif­fer­ent in some respects, but the same in so many areas.

Decid­ing to be a “Vir­tual Entre­pre­neur” may be easy but the road can have many ups-and-downs.

I am hap­pily a Vir­tual Entrepreneur.

As a Vir­tual Entre­pre­neur I run my busi­ness like a film pro­duc­tion com­pany. My com­pany takes care of the ‘stars’ that con­tract to work with my ‘pro­duc­tion com­pany’. We are the — pro­ducer, direc­tor, set designer, script writer, con­ti­nu­ity, best­boy, pro­duc­tion assis­tants, and many many more ‘team mem­bers’ all wrapped into on business.

More to come on JBCR Vir­tual Pro­duc­tion Com­pany :-)

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Web Stats - How To Understand AND Use Them!

I have writ­ten about this before, but it is such an impor­tant topic I wanted to come back to it.

What Do Web Stats Mean…

That is always the ques­tion when you look in your host­ing con­trol panel, or a spe­cial­ized pro­gram that you have to show your stats of your web­site. You ask — what is my Web site traf­fic and what does all this mean? Web­site sta­tis­tics, more appro­pri­ately known as web­site ana­lyt­ics, are defined as the mea­sure­ment of vis­i­tor behav­ior on a web­site. This pro­vides you with some insight into how a vis­i­tor reacts in your web­site so that you can improve your site, traf­fic and sales.

The bet­ter ana­lyt­ics soft­ware pro­gram you have the bet­ter you will under­stand your stats. It is crit­i­cal you exam­ine your own stats closely and search for any­thing that might be dri­ving away business.

Read more of the arti­cle here:
http://www.jbcr-virtualsolutions.com/tips-and-articles.html
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Jan Carroll

Jan Carroll
Web Guru

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