Creating Trust On Your Website

Trust is very impor­tant whether you are sell­ing prod­ucts or ser­vices. You need to keep in mind that most of us only deal with peo­ple ‘vir­tu­ally’ so the only way peo­ple can and will trust is by what we present on our website.

What can you do to cre­ate trust? Here are a few ideas.

1. Con­tact Information

Make sure you have proper con­tact infor­ma­tion at the bot­tom of each page. If you have a home office and do not want this listed on the inter­net at least list a con­tact email and phone num­ber. If you only have a home phone num­ber then it is well worth it to invest in a cell phone.

2. Biog­ra­phy

Cre­den­tials are very impor­tant, but given some per­sonal ‘feel’ about your self also helps to build trust. That does not mean you have to tell your favorite color, but a lit­tle ‘tid­bit’ so you become ‘real’ to you viewer. A photo is also impor­tant — even if you are not very fond of hav­ing your pic­ture taken it is very impor­tant that peo­ple can see who they are deal­ing with.

3. Pri­vacy Policy

If you have any forms, for newslet­ters, reports, prod­ucts, etc., then it is very impor­tant you have a clear pol­icy and what you will and will not do with per­sonal infor­ma­tion that you collect.

Read more arti­cles here: http://www.jbcr-virtualsolutions.com/tips-and-articles.html

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Jan Carroll

Jan Carroll
Web Guru

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