JBCR Virtual Solutions Blog

Archive for September, 2006

One com­mon mis­take web site own­ers make is not hav­ing dif­fer­ent and spe­cific set of meta tags for each and every page. This is a very impor­tant issue, though cer­tainly mis­un­der­stood by many online businesses.

Many busi­ness own­ers will spend a great deal of time work­ing to cre­ate their web­site with a web designer yet spend very lit­tle time look­ing at what key words and key phrases should be in their meta tags, per page. Why per page? Your con­tent is dif­fer­ent on each page (or it cer­tainly should be) and the meta tags need to reflect what is in your con­tent. Google states this in their Web­mas­ter Guidelines.

Check out my SEO arti­cle here: http://www.jbcr-virtualsolutions.com/tips-and-articles.html#Optimization

I have been work­ing on a revamp of a web­site and my client was very con­cerned that the site traf­fic had dropped con­sid­er­ably over the mid-summer months, which is the sites most pro­duc­tive time. I did all sorts of check­ing and could not come up with any­thing that really jumped out at me as a huge error that would cause this kind of a prob­lem. Yes the con­tent was stale, some of the meta tags incor­rect, and other issues, but noth­ing that should make it sud­denly drop as it did. So I went to the place I always go to when I know I can count on a wealth of knowl­edge from so many pro­fes­sion­als. Web Pro World! http://www.webproworld.com

Over the past 24 hours I have to say the biggest help has been a man who calls him­self “Web­nauts”. He is a mod­er­a­tor at Web Pro World. I assume he does not want to use his real name ’cause no doubt peo­ple would mes­sage him ques­tions and he would never get any of his own work done. I did notice that he has a Web Direc­tory — check it out here: http://directory.webnauts.net

**Update** Web­nauts was kind enough to pass on his infor­ma­tion to me. His name is John and read more about him here http://www.webnauts.net/curriculum.html Thanks John!!

Any­ways, one thing that ‘Web­nauts’ showed me was by try­ing to cre­ate a Google Map can actu­ally show you reams of errors on a web­site. This is incred­i­bly help­ful when try­ing to fig­ure out a prob­lem, but even more so when solv­ing prob­lems before they crop up. To cre­ate a Google Map go here: http://www.sitemapdoc.com/Default.aspx He also gave me a link to check for bro­ken links here: http://home.snafu.de/tilman/xenulink.html

It is such a joy that we can all share infor­ma­tion. Thank you Web­nauts — and — Web Pro World!

JBCR Vir­tual Solu­tions is an online ‘pro­duc­tion com­pany’. Or as oth­ers may call it a ‘vir­tual pro­duc­tion com­pany’. Let me explain.

Basi­cally, a pro­duc­tion com­pany works with the vision­ary (client), who wants to start an online busi­ness. They may have an idea of what they want their online pres­ence to look like, or they may know what they want it to say but have no visual view. They may have copy, but even if they do our ‘pro­duc­tion com­pany’ needs to work with them on their copy to opti­mize for their unique online busi­ness. Nor­mally that is about all that is brought to the table – not always – but normally.

What we do, as an online pro­duc­tion com­pany, is when some­one comes to us who wants to cre­ate an online busi­ness we work with them to cre­ate it from the ground up. This includes not only cre­at­ing the web­site (their busi­ness visual), but also cre­at­ing or edit­ing cur­rent con­tent for opti­miza­tion, cre­at­ing the ecom­merce side of the busi­ness and work­ing with the client on the pric­ing, pack­ag­ing (graph­ics) and dis­tri­b­u­tion or prod­ucts (pro­mo­tions and affiliates).

We are an all-in-one inter­net busi­ness pro­duc­tion company.

Much more to come!

Have you ever noticed the ques­tions all come at the same time? Today I have a num­ber of sim­i­lar ques­tions that made me thing it would be a good idea to put up these def­i­n­i­tions. These are very ‘brief’ definitions!

Squeeze Page Def­i­n­i­tion: A Squeeze Page is a sin­gle web page that has one par­tic­u­lar pur­pose, cap­tur­ing names/emails for your list. So, in fact a Squeeze Page will give away ‘free­bie’ in order to cap­ture names. With the major­ity of Squeeze pages forms will be set-up with an auto-responder so, basally, once you have the page up it takes care of itself. This is also referred to as a Land­ing Page.

Sales Page Def­i­n­i­tion: A Sales Page is a sin­gle web page that has one par­tic­u­lar pur­pose, sell­ing one item. A Sales Page may also be called a Land­ing Page. Many sales pages have mul­ti­ple up sells. When cre­at­ing a sales page copy (remem­ber the “W’s”) is as impor­tant as the prod­uct, as is the appear­ance of the sales page and your credibility.

Many peo­ple use the same term for these two pages when in fact, by def­i­n­i­tion they are dif­fer­ent, though they don’t have to be. Per­haps we should think of a new name for a com­bi­na­tion page — how about “SQSal Page”?

Land­ing Page Def­i­n­i­tion: A web page that a vis­i­tor reaches after click­ing an adver­tise­ment. If you don’t have an effec­tive land­ing page for each and every ad cam­paign you under­take you’re wast­ing money.

Read more here: http://www.jbcr-virtualsolutions.com/tips-and-articles.html

I cov­ered some areas last post, let’s talk about more about how arti­cles can help you.

Sub­mit­ting “author­ity arti­cles is highly rec­om­mend. There are many good ones out there such as Ezine Artil­ces, Go Arti­cles, and in fact I have an arti­cle data­base as well here: http://www.babyboomersunited.com/BoomerArticles/ The great thing about good arti­cle sites is that their arti­cle pages actu­ally rank highly and send highly qual­i­fied traffic.

Start a blog. I know I have said this over and over again, but you just can’t beat it. Post often, with good con­tent, link to your site(s), other blogs, com­ment on other blogs so they will link to you. Read more about blogs here: http://www.jbcr-virtualsolutions.com/tips-and-articles.html#Feed

I will cover more areas next time!