JBCR Virtual Solutions Blog

Archive for September, 2006

When I did some research on this topic what I found that this phrase cov­ers every­thing from con­tent to links to blogs to… For my pur­poses tonight, when look­ing at web­site that are sell­ing products/services web­sites it is clear that some appeared ‘author­i­ta­tive’ but many oth­ers did not. Sounds pretty gen­eral doesn’t it. Let me explain.

Author­i­ta­tive qual­ity in a com­mer­cial web­site equals “suc­cess” because it raises your cred­i­bil­ity to the vis­i­tor. In other words, if you are sell­ing, for exam­ple, bon­sai but only have the basics of what kind of Bon­sai they are and the price, this does not give you/your web­site author­i­ta­tive qual­ity. If you are sell­ing bon­sai and you write about the care, water­ing, fer­til­iz­ing, trim­ming, what you are doing is show­ing not only do you sell a prod­uct; in this case Bon­sai, but that you are an author­ity of Bon­sai. Which web­site do you think would make more sales?

When you look at sell­ing a product/service, you can see that author­ity of the product/service can equal more revenue.

Is there such a thing? Well many, many web­site pages will tell you that you do not need to know any infor­ma­tion, all you have to do is pay the ‘big bucks’ and they will get your web­site ranked at the top of the search engines. AND if you believe all those ‘claims’ I have a bridge to sell you BUT it is not cheap

Ok, let’s get down to some basics here… SEO is not some­thing you eas­ily learn overnight, nor is it some­thing that you can throw money at that will really work for you — IF — you want to make sure you are doing SEO legit­i­mately. What does that mean?

There is:

White Hat (fol­lows all the guide­lines, terms, and con­di­tions set forth by the search engines)

Gray Hat (fol­lows the rules with a twist)

Black Hat (doesn’t fol­low the search engines’ rules — and buyer beware!!)

White Hat
~~~~~~~~~~
Opti­mize sites for com­pet­i­tive key­words, key­word phrases, not just in meta tags, but also in con­tent, and suc­ceed. And they suc­ceed with­out resort­ing to spam tactics.

Gray Hat
~~~~~~~~~~~~~~
Opti­miz­ing sites but walk­ing a fine line (though some report that Gray Hat is in fact Black Hat that are using tech­niques to achieve a white hat result)

- not quite key­word stuff­ing, but so close– not invis­i­ble text, but so far down on a page and the text is so light you may not see it

Black Hat
~~~~~~~~~
Opti­miza­tion con­sists of tech­niques used to get higher search rank­ings that are ille­gal, uneth­i­cal and clearly out­side of the search engine guidelines.

- Doorway/gateway pages
- Cloak­ing
- Key­word Stuff­ing
- Invis­i­ble text
And much more.

Read more of this arti­cle here: http://www.jbcr-virtualsolutions.com/tips-and-articles.html