JBCR Virtual Solutions Blog

I read an arti­cle today that said that a PDF listed in a search, that is click on, breaks the flow in a search. It sure made me real­ize what my own pat­tern is for search­ing, whether it is in Google, Yahoo, etc.

When I do a search on a topic and I see a PDF in one of the results I have to admit I avoid it. Why? As this arti­cle stated it breaks the flow of the search. I think it may not if web mas­ters would make the PDF tar­get blank (open in a new win­dow), but the major­ity of the time it does not. So I open the PDF, see that is not what I am look­ing for, or don’t want to take the time to read it, and click off — poof my search is gone

A PDF is great for sav­ing doc­u­ments in a stan­dard for­mat, print­ing a man­ual, ebook, but it is just not use­ful for searches.

If it is not use­ful for searches, and your PDF is com­ing up in a search list­ing and searchers are click­ing off you know they are not reach­ing your site. How do you resolve that prob­lem? My sug­ges­tion is to have the con­tent on a web page and if needed link to a PDF. I wel­come your thoughts?

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