JBCR Virtual Solutions Blog

Archive for January, 2007

You can build a web site, insert com­pelling con­tent, cre­ative images, etc., but if your vis­i­tor does not trust you none of that mat­ters. What can you do?

The first, and most impor­tant “trust fac­tor”, is a unique (not cookie cut­ter) pro­fes­sional look­ing web site design with easy nav­i­ga­tion. Next is rel­e­vant con­tent. You just need to keep in mind that as in your every day life, the first impres­sion is the most important.

What can you do to cre­ate trust?

- Pro­fes­sional web site design
- Con­tact Infor­ma­tion
- Biog­ra­phy (Con­tact Page)
- Pri­vacy Pol­icy
- Tes­ti­mo­ni­als

Read more indepth details here: http://www.jbcr-virtualsolutions.com/tips-and-articles.html#Trust

Jan

Writ­ing com­pelling con­tent to get the results you want from your vis­i­tors is your num­ber one goal — right? Most peo­ple find it very dif­fi­cult to write con­tent for their web site. Some feel it’s because writ­ing is not their forte. Let me give you a few pointers.

Ask your­self some of these ques­tions when you look at your content.

• Do you envi­sion buy­ing the prod­ucts or using the ser­vices read­ing your words?
• Do you envi­sion the prod­uct, or ser­vice, help­ing you?
• Do you feel trust?
• Does the con­tent give you what you would have come to the web site for?

On any given page, espe­cially the index page, you have about 10–30 sec­onds to tell the reader that they have arrived at the right web site, for the right rea­sons and you have the right answer.

Read more here: http://www.jbcr-virtualsolutions.com/tips-and-articles.html

When you read the title you may think of folded piece of paper and in fact that is a good way to look at the phrase.

When some­one comes into your web­site, what they can ini­tially see is con­sid­ered “Above the Fold”. The con­tent they see when they scroll down is con­sid­ered “Below the Fold”. “The Fold” will vary depend­ing on screen res­o­lu­tion so do have a look at the most used, which are:
1. 1024 X 768 (over 50%)2. 800 X 600 (close to 20%)2. 1280 X 1024 (close to 15%)

The most impor­tant head­ings, con­tent and links should always be above the fold.

Remem­ber, you have about 10–30 sec­onds to grab your vis­i­tors atten­tion. So keep in mind that the most valu­able real estate you have on your web page is “Above the Fold”. If you do this well, you will hold your vis­i­tors longer and they are more likely to look fur­ther down on your page and through your website.

I invite you to read more arti­cles here: http://www.jbcr-virtualsolutions.com/tips-and-articles.html

Jan

A strong inter­net pres­ence is crit­i­cal to your busi­ness. When you start think­ing of build­ing a web site the main goal should be at least two-fold:

1. The visual appear­ance is attrac­tive, dynamic and com­pelling
2. The web site will bring in traf­fic, cus­tomers and clients

Almost every­thing you read on an inter­net pres­ence uses the phrase “build it and they will come” because most think “build­ing it” (the web site) is all you need to do. Nice thought, not reality.

You must:

1. Make your web site unique
2. Opti­mize your web site

Read more here: http://www.jbcr-virtualsolutions.com/tips-and-articles.html

I am thrilled to invite you to the launch of my redesigned web site. Do drop by and leave your comments.

Warmly,

Jan

http://www.jbcr-virtualsolutions.com/