JBCR Virtual Solutions Blog

Archive for February, 2007

So you have a web site, cre­ated prod­ucts / set up your ser­vices page and the sales are not com­ing in the way you hoped they would. What can you do…

Affil­i­ate Marketing

Affil­i­ate mar­ket­ing is a great way of pro­mot­ing your prod­ucts, and ser­vices and the affil­i­ate can make money for every vis­i­tor, sub­scriber, cus­tomer, and/or sale depend­ing on how you set-up your program.

How To Start

1. If you have a shop­ping cart you can set-up a very good affil­i­ate pro­gram and include links, ban­ners, emails and ads.

2. If you don’t have a shop­ping cart there are good man­age­ment pro­grams out there like Click Bank, Com­mis­sion Junc­tion, Share A Sale. Cre­at­ing an affil­i­ate pro­gram opens up a new avenue to sell your product/service to peo­ple who may never have found your site oth­er­wise. More to come!

Start­ing your own affil­i­ate pro­gram is a great way to increase traf­fic to your site AND increase sales. Think about it, even if vis­i­tors don’t pur­chase your prod­uct / ser­vice it is very likely they will sub­scribe to your e-zine or book­mark your site.

Jan

http://www.jbcr-virtualsolutions.com/business-enhancements.html

Have you noticed lately that when you do a search that you come upon a “land­ing / squeeze page” where you have to do some­thing before you can even see what you were search­ing for?

It’s all about Marketing.

(Not sure of the def­i­n­i­tions for ‘land­ing page’ ‘squeeze page’ click here: http://www.jbcr-virtualsolutions.com/tips-and-articles.html#Internet

How to make it work.

Your vis­i­tor most likely came through a search, or an ad, so be sure you give some infor­ma­tion right away as to why they arrived at your page and, yes, this is where they should be. In the case of a land­ing page it is usu­ally a prod­uct sales pitch, where a squeeze page is a name / email cap­ture for a newslet­ter, report, tele­class, etc.

Read more here: http://www.jbcr-virtualsolutions.com/tips-and-articles.html#Explosion

Do you feel like you are going to be eatin’ up by the big guy?

You may think that you can’t com­pete with the “Big Guys” but you can if you keep in mind the word “NICHE”. You need to pro­vide solid and updated infor­ma­tion to your niche vis­i­tor, cre­ate cred­i­bil­ity in your niche area, and build trust.

The Big Guy bet­ter watch out for you!

Read more here: http://www.jbcr-virtualsolutions.com/marketing.html

Jan

I encour­age you to take a look at your web site for some very com­mon mis­takes that peo­ple make so that peo­ple who visit your site are not con­fused or leave quickly.

1. Ensure that the fonts that you use the peo­ple vis­it­ing your web site can view. In the style sheet have a basic main font and add other fonts so you know that at least one of the assigned fonts will be seen.

2. Do not, I will repeat, do not under­line in your con­tent unless it is a link. Peo­ple who visit web sites expect under­lines to be links.

3. If you have to write a long sales page (sigh) break it up. Use head­ings, bul­leted points, images.

There are many more tips that you can find here:
http://www.jbcr-virtualsolutions.com/tips-and-articles.html

Absolutely! Tes­ti­mo­ni­als add value to your prod­ucts / ser­vices. Why? Tes­ti­mo­ni­als speak to your poten­tial cus­tomer / client from the point of view of some­one who is sat­is­fied. This endorses your products/ ser­vices, adds cred­i­bil­ity, and also adds an emo­tional appeal.

Never make up a tes­ti­mo­nial, it may look good on your web site but con­tent flaws can throw up all sorts of red flags say­ing they are fake. It is bet­ter to have none than try­ing to cre­ate ‘fake’ testimonials.

The three forms of tes­ti­mo­ni­als at present are:

Text Tes­ti­mo­ni­als
Audio Tes­ti­mo­ni­als
Visual Tes­ti­mo­ni­als

Read more of the arti­cle here:
http://www.jbcr-virtualsolutions.com/tips-and-articles.html#Testimonials

Jan