Archive for January, 2008
Is A Blog Really Worth It?
January 18th, 2008 | 
Author: One of my clients asked me this today and I thought that it was a good question and worth talking about here.
As a web developer/designer, and SEO optimizer, I totally believe in blogs. A blog informs your customers / clients about you, your products/ services, your events, whether personal or business, and much more. A blog also introduces readers to your website.
As well, a blog can increase credibility. Why? Because people get to know and trust you. You become more than just a name. I have been blogging for a number of years now and I have seen the difference when I blog often and when I haven’t ’cause of lack of time.
I started a new blog just over a year ago for a specific topic. This has been very interesting, and learning experience. Over this past year, on this specific blog, just an example the Alexa is almost equal to my business web site rating. From this experience I do have to say that I do believe, even more so, that blogging not only works but it goes beyond that.
Is having a blog enough? Yes but — BUT.… submitting a blog to blog directories, sharing it through social networking, adding images, audio, video and RSS… all of these are critical. As in all things, it grows.
As I said many years ago, and I still say today, for a blog to be effective you need to “blog”. In other words, you need to update often, keep people interested and informed, invite comments. Of course, make sure you host the blog on your own url. Even better, buy a domain name just for your blog host it on its own is an even better way to make people aware of your blog and your site.
So, yes I do think a blog is worth it — do you? Would love to hear your comments.
Jan
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