Archive for February, 2008

Did You Receive An Email That Sounds Too Good To Be True?

I did — and guess what — it is (sur­prise / surprise!!)

I received an email today from (XX com­pany — I will not name them because I don’t want to pro­mote them)

First, never click links in an email unless you know who is send­ing the email. Even if you know the per­son, if the link(s) does not look right DO NOT click on it. If you want to check it out copy it and paste it in the browser address line — best way is right back to them .com end­ing with­out the extension.

The email said:

(Quote)

We’ve seen your web­site at (XXXX) and we love it! We see that your traf­fic rank is XXXX and your link pop­u­lar­ity is XXX. Also, you have been online since XXX. With that kind of traf­fic, we will pay you up to $4,800/month to adver­tise our links on your web­site. If you’re inter­ested, read our terms from this page:

(end quote)

You bet I was excited to see “up to $4,800 a month” — me — who knows that when it comes to the inter­net that if some­thing sounds too good to be true it is

Any­ways, I decided to do some research and this is what I found:

This ‘per­son’, who cre­ated this, has actu­ally cre­ated a “tier affil­i­ate pro­gram” and they, or one of their affil­i­ates, has con­tacted you to recruit you into this ‘scam’ of an affil­i­ate pro­gram. Bot­tom line this is spam and they want you to join and be a spam­mer as well. Don’t fall for it. Just delete or report it.

Always remem­ber, IF some­thing sounds too good to be true, it prob­a­bly is.

Jan

Read more arti­cles like this here:http://www.jbcr-virtualsolutions.com/tips-and-articles.html

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Marketing - Just 'Cause The "Term" Is Hot Does Not Mean It Works!

I caught a bit of Oprah yes­ter­day. On the show they were talk­ing about the book “The Secret” and “The Law of Attrac­tion”. Some very inter­est­ing guests and sub­ject mat­ter, for sure.

Some­thing I notice is when a par­tic­u­lar book / topic is aired or pub­lished every­one wants to use the fla­vor of the week buzz word /phrase. Now, in the scheme of things this is not bad, don’t we all want to jump on the ‘riches’ band­wagon. But in fact what hap­pens is that the search engine searches become sat­u­rated with the buzz word / phrase so if, in fact, you are using it to try to draw more traf­fic to your site it is prob­a­bly not a wise deci­sion. You are actu­ally more likely to go down the search list for that term.

Why? You are going to become a much smaller fish in a much big­ger ocean!

In this exam­ple, the folks who wrote “The Secret” and who wrote the book “The Law of Attrac­tion” are so far up the search lad­der, as well as their affil­i­ates, that you likely will never be found.

So is it worth it to use ‘buzz’ words / phrases. Yes and no.

In my hum­ble opin­ion, do not use them on their own. Only use them if you they are actu­ally part of your web­site and busi­ness and even then it is very impor­tant to incor­po­rate your own spe­cial niche. Stand out — be a unique fish :)

Read more arti­cles like this here:
http://www.jbcr-virtualsolutions.com/tips-and-articles.html

Jan

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Have Blog - Now What?

Work­ing in the inter­net bussi­ness indus­try (web design, seo, mar­ket­ing, etc.) I am often asked what to do to get ‘your’ name and ‘your’ busi­ness in front of poten­tial clients /customers. After a web site I always recommed set­ting up a blog. About 90% of my clients are thrilled with the idea and I set up a blog for them… then… yes, silence.

Now I know that I am not a great exam­ple at blog­ging (see the last time I posted) — but I have a good excuse — I’m work­ing :) ) Ok, not a ‘good excuse’, but the truth.

So what can you do when you have a blog and can’t seem to find the time, or the con­tent. After think­ing about what I do on my lunch break (which is in front of my com­puter) I came up with the answer.

Take 5 min­utes out of your day and just write about what’s new with you. Don’t think read­ers will be inter­ested? Well, in fact, it is amaz­ing how many blogs are at the top of searches just from talk­ing about “what’s new”. For exam­ple, on my lunch break I grab a cup of soup and read through emails I have received from forums I belong to, newslet­ters I have signed for, and unau­tho­rized spam :) )) Ok, so maybe for­get the spam, but the lit­tle tib-bits you get from other emails you receive can be worth their weight in gold on a blog.

Not at your com­puter on a lunch break? Well then how about post­ing about your day just before you read your email after you get home. I know, prob­a­bly the last thing you want to do. But in fact if you start to do it every day by two weeks you it will feel nor­mal, by 30 days it will be a routine.

So… have a blog — now what? Now you write!

Read more arti­cles like this here: http://www.jbcr-virtualsolutions.com/tips-and-articles.html

Jan

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Jan Carroll

Jan Carroll
Web Guru

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