JBCR Virtual Solutions Blog

Archive for March, 2009

I have been read­ing a lot about long tail key­words lately. In truth, maybe the phrase is new but the con­cept is not.

When you think about it, would you search for “car” if you were look­ing for a car? I doubt it. You would prob­a­bly type in car, model, color, fea­tures, etc. That is basi­cally what long tail key­words refer to.

So why use them? The best descrip­tion I read is:

“The core idea of long tail key­words is that there is less com­pe­ti­tion for them, so it’s eas­ier to get good search engine rank­ings. As well, peo­ple who search cer­tain long tail key­words are much more likely to be poten­tial pur­chasers. By opti­miz­ing your web­site and deliv­er­ing con­tent to match these search queries you will be attract­ing vis­i­tors who are search­ing for spe­cific (my note: spe­cific is impor­tant) service/product information.”

So, for exam­ple, if you are a coach, don’t just use coach, or career coach, as your key­words, use some­thing like “coach to help with career goals” or “need a coach to help with career goals”. But — but– take it one step fur­ther, for exam­ple, “coach to help with my career goal as a pub­lished author in children’s books”. Now that is long tail!!

Read more here:

http://www.jbcr-virtualsolutions.com/SEO.html

Jan

In pre­vi­ous blog posts I have explained to you that author­ity sites are what you should be striv­ing for if you are inter­ested in top posi­tions on the search engines and a few key things to do to get you there. In a new post, one item I read about today (which I do on my own site) is a FAQ page.

FAQ page con­tent answers real user ques­tions about your prod­ucts or ser­vices. One page may work but you also may want to look at hav­ing mul­ti­ple FAQ pages if it fits your products/services.

In a recent WebProNews post Chris Crum states “Web busi­nesses may ben­e­fit by cre­at­ing FAQ con­tent that is tar­geted at answer­ing real user ques­tions about their prod­ucts.” Read more here:

http://www.webpronews.com/topnews/2009/03/05/why-faq-pages-could-boost-your-google-rankings

Check out my FAQ pages here for the basic idea of FAQ pages:

http://www.jbcr-virtualsolutions.com/faq.html

Jan