JBCR Virtual Solutions Blog

No I am not try­ing to jump on the band wagon of get­ting hits for using the name ‘Michael Jack­son”. What I wanted to do was show you just how impor­tant brand­ing is and how Michael Jack­son was a mas­ter. Let me give you an example.

When you hear the phrase ‘moon walk’ do you think of:

1) Neil Arm­strong
2) Michael Jackson

Of course you think Michael Jack­son.

When you hear the phrase ‘glove’ do you think of:

1) OJ Simp­son
2) Michael Jackson

Of course you think Michael Jackson.

It’s not just because of his recent pass­ing, it’s because he was a Mas­ter at brand­ing. He knew that every­thing about him was a brand. Every­thing from his voice, hair, face, clothes, to his Howard Huges eccen­tric­ity was a brand. Make no mis­take he knew what he was doing. RIP MJ

What does that mean to you — pay atten­tion to a mas­ter (as is Gene Sim­mons of KISS & Fam­ily Jew­els fame).

What you may think is over the top, in brand­ing you and your busi­ness, may just be what you need to bring your brand to life.

To read more arti­cles like this click here.

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