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	<title>JBCR Virtual Solutions Blog&#187; Ecommerce</title>
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	<link>http://www.jbcr-virtualsolutions.com/Blog</link>
	<description>Tips and Articles for Anyone who has an Online Business or is Planning One</description>
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		<title>Online Shopping</title>
		<link>http://www.jbcr-virtualsolutions.com/Blog/online-shopping.html</link>
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		<pubDate>Wed, 15 Apr 2009 18:44:00 +0000</pubDate>
		<dc:creator>Jan</dc:creator>
				<category><![CDATA[Ecommerce]]></category>

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		<description><![CDATA[Most web sites use a shopping cart for online shopping. There is a feature in the product area that I use with clients that I wanted to mention because it is usually used for an upsell feature, but it can also be used to help finalize a sale. This feature is “Top HTML for Checkout”. [...]]]></description>
			<content:encoded><![CDATA[<p>Most web sites use a shopping cart for online shopping.  There is a feature in the product area that I use with clients that I wanted to mention because it is usually used for an upsell feature, but it can also be used to help finalize a sale.  This feature is “Top HTML for Checkout”.  The checkout page is where your customer will add all their information to make their purchase.</p>
<p>What the “Top HTML for Checkout” feature can be used for, in this case, is confirming what the customer is purchasing.  You can put a picture of the product, price and shipping (if applicable).  What this does is immediately confirms to the customer what they are agreeing to purchase.  This gives them confidence in the purchase process.</p>
<p>The “Top HTML for Checkout” feature can be straight text or html.
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