If you are a ‘fly by the seat of your pants’ type business that just wants to get the work, get it done, get paid and move on, then don’t read any further. This information will not be any use to you.
I have been reading a lot of articles lately on how to promote your business. One major component I see constantly missing in many articles is that they don’t discuss how important it is to know who your ideal client is.
Now, many may say any client is my ideal client. I get that. With the way the economy is your just happy to have work, an income.
But that is not the answer.
In the short term, sure. Someone contacts you to say they need certain services. You jump at the chance because you are happy to have the income, but are they really your ideal client? Will this be a lasting business relationship?
Not unless you change your way of thinking.
When you are approached by a potential client for services get to know them. Send them a questionnaire, set up a Skype call, understand their needs.
Not all potential clients are ideal clients.
If you find that either of you are having issues communicating stop. Take a few steps back and check to see if your questionnaire was worded correctly, if your questions were responded to well, and if your potential client was clear on their expectations. If there are issues in the beginning this may be a time to reflect, for both of you.
Acknowledge your differences with grace.
Any business that is contacted by a potential client wants the business relationship to work. When you see that it probably won’t happen, it takes a lot of courage for a business to state that you don’t think it’s a “fit”. It also takes a lot for a business to decline the income in the best interest of all involved, but it is the best thing to do. Speak your truth and wish each other well.
Know the ideal client will find you.
If you are honest with yourself, and your potential clients, I believe you will find that the right “fit”. That what you offer, as my company does, is not a ‘fly by the seat of your pants’ type business that just wants to get the work, get it done, get paid and move on. That we want to build a long term business relationship with our clients. That is our ‘ideal client’
To your success
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