Your Web site Is Live So Where Are The Customers?
We understand that when your web site is launched you expect it to be found immediately in search engines and that traffic will flow to your web site. As much as you hope that will happen it simply does not. Search engine optimization takes time, work and patience.
How Do You Increase Your Traffic & Ranking?
We are web design and coding professionals and we consider a number of variables before we start a project. It is very important to make sure the web site layout is well crafted, visually appealing, easy-to-navigate and represents YOU. But even that does not mean that your potential clients/customers will find you quickly. There are so many 'bits and pieces' to take into consideration in website design.
So What Do You Need To Do?
Let's Start With The Basics - We Can Design:
1. A visually appealing web site with no search engine optimization. (Not the best option but we do understand financial restraints for new business owners.)
2. A visually appealing web site, write/modify your content, keeping in mind search engine optimization. Create proper keyword / key phrase headings and meta tags: title; description; Keywords/key phrases, as well as alt tags and so much more.
Both options are valid depending on whether you simply want a personal web site or if you are trying to build/promote your online business.
Business Web Site
If a business web site is created without search engine optimization in mind there can be several problems, the biggest being no being found in searches.
As an example, if a Cascading Style Sheet (CSS) is used this can make pages "lighter" in weight which decreases the code-to-content ratio which can make your entire site easier to crawl.
Another important point is that individualized meta tags on each web page relates to the content on that page, and in the correct ratio of keywords to content. Each page needs it's own set of unique meta tags. Search engines don't take kindly to the same meta tags (title, description, keywords) used on every page- they look at it as a type of "spaming" attempt.
Content should be written for your audience, absolutely, but you much also keep in mind keywords and key phrases so your audience can find you.
We Also Do Web Site Re-design & Optimization Review Of Current Sites
Yes we offer a review service. We will take an educated look at not only the design of your site, including structure, colours, layout, menu, style sheet, scripts, alt tags, etc., but we will also look 'under the hood' at your coding to see what the search engines will see. Trust me, I have seen sites that look great on top but when you go under the hood it is frightening!
Search Engine Guidelines
Our company strongly supports the principles of correct, and legitimate (white hat SEO) guidelines. This includes proper headings ( H1, H2, H3, etc.), strong content, alt tags, and proper meta tags (title, description, keywords and key phrases). No keyword stuffing so don't ask us.
Guidelines
Yes there are guidelines that all search engines expect web masters to follow. Our company DOES follow these guidelines to ensure that your site will be presented properly to all major search engines so you will be indexed and ranked properly. These guidelines also include what web masters should do and not do (white hat/black hat). We continue to stay on top of these changing times. We will not do any optimizing that we feel could harm your web site or your business, even if we are asked to do so.
Statistics
If you don't have Google Analytics on your site we add the code and track your stats. This includes, but not is limited to:
- traffic
- unique and returning visitors
- entrance and exit pages
- time spent on site
- bounce rate
- drill down
- From these stats we can look at the 'whys' and 'why nots' when it comes to visitors.
Also as part of the SEO package we create blogs, newsletters, offer advice on social networking, etc.
Online Marketing
No need to feel like a small fish in a big pond, we will help you grow... click here to read more.
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