We Work With You to Increase Your Ranking and Traffic!
It is not enough to put up a website and wait for the traffic to roll in - because it won't!
When our web design and coding professionals design a web site we consider a number of variables before we start a project. It is very important to make sure the web site layout is well crafted, visually appealing and represents YOU. But that does not mean that clients/customers will find you. There are so many 'bits and pieces' to take into consideration in website design. We focus on targeted keywords in your target market area, among other areas, that help you to achieve maximum traffic to your website in your niche category.
When we design a web site we offer two options.
1. Design a visually appealing web site with no search engine optimization. (Not the best option but we do understand financial restraints for new business owners.)
2. Design a website, write, or modify your content, keeping in mind search engine optimization. Create proper keyword / key phrase headings and Title, Description, and Keywords meta tags.
Both options are valid depending on whether you simply want a personal web site or if you are trying to build/promote your business.
Business Web Site
If a business web site is created without search engine optimization in mind there can be several problems. A good example is a site that was created in frames. Search engines generally don't like frames. In fact you may not be indexed as there is no content in the coding that relates to the meta tags that the spiders can see.
Another important point is that individualized meta tags on each web page relates to the content on that page, and in the correct ratio. Each page needs it's own set of unique meta tags. Search engines don't take kindly to the same meta tags (Title, Description, Keywords) used on every page- they look at it as a type of "spaming" attempt.
We Do WebSite Design & Optimization Review Of Current Sites
Yes we offer a review service. We will take an educated look at not only the design of your site, including structure, colours, layout, menu, alt tags, etc., but we will also look 'under the hood' at your coding to see what the search engines will see. Trust me, I have seen sites that look great on top but when you go under the hood it is frightening!! (Just say the phrase..Do you want to be banned!)
Search Engine Guidelines
Our company feels very strongly about the principles of correct, and legitimate (white hat SEO). This includes proper headings ( H1, H2, H3, etc.), strong content, alt tags, and proper meta tags. No keyword stuffing.
Guidelines
Yes there are guidelines that all search engines expect web masters to follow. Our company DOES follow these guidelines to ensure that your site will be presented properly to all major search engines so you will be indexed and ranked properly. These guidelines also include what web masters should not do (white hat/black hat) and we continue to stay on top of these changing times. We will not do any optimizing that we feel could harm your web site or your business, even if we are asked to do so.
Online Marketing
No need to feel like a small fish in a big pond, click here to read more.
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