Creating Trust On Your Website

Trust is very important whether you are selling products or services. You need to keep in mind that most of us only deal with people 'virtually' so the only way people can and will trust is by what we present on our website.

What can you do to create trust? Here are a few ideas.

1. Contact Information

Make sure you have proper contact information at the bottom of each page. If you have a home office and do not want this listed on the internet at least list a contact email and phone number. If you only have a home phone number then it is well worth it to invest in a cell phone.

2. Biography

Credentials are very important, but given some personal 'feel' about your self also helps to build trust. That does not mean you have to tell your favorite color, but a little 'tidbit' so you become 'real' to you viewer. A photo is also important - even if you are not very fond of having your picture taken it is very important that people can see who they are dealing with.

3. Privacy Policy

If you have any forms, for newsletters, reports, products, etc., then it is very important you have a clear policy and what you will and will not do with personal information that you collect.

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