Searches And A PDF

I read an article today that said that a PDF listed in a search, that is click on, breaks the flow in a search. It sure made me realize what my own pattern is for searching, whether it is in Google, Yahoo, etc.

When I do a search on a topic and I see a PDF in one of the results I have to admit I avoid it. Why? As this article stated it breaks the flow of the search. I think it may not if web masters would make the PDF target blank (open in a new window), but the majority of the time it does not. So I open the PDF, see that is not what I am looking for, or don't want to take the time to read it, and click off - poof my search is gone :(

A PDF is great for saving documents in a standard format, printing a manual, ebook, but it is just not useful for searches.

If it is not useful for searches, and your PDF is coming up in a search listing and searchers are clicking off you know they are not reaching your site. How do you resolve that problem? My suggestion is to have the content on a web page and if needed link to a PDF. I welcome your thoughts?

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