Monday, February 19, 2007

Do Testimonials Add Value To Your Products - Services?

Absolutely! Testimonials add value to your products / services. Why? Testimonials speak to your potential customer / client from the point of view of someone who is satisfied. This endorses your products/ services, adds credibility, and also adds an emotional appeal.

Never make up a testimonial, it may look good on your web site but content flaws can throw up all sorts of red flags saying they are fake. It is better to have none than trying to create 'fake' testimonials.

The three forms of testimonials at present are:

Text Testimonials
Audio Testimonials
Visual Testimonials

Read more of the article here:
http://www.jbcr-virtualsolutions.com/tips-and-articles.html#Testimonials

Jan