Marketing Tactics - "All Is Fair In Love and War"?

In my business I talk to many clients about different aspects of marketing. They also ask me about all sorts of different marketing strategies they have read about, heard about, or been advised to do, in one form or another.

We all know the saying "All is fair in love and war", well that seems to be true in marketing as well. It seems to me the more I hear the more I realize that 'many' marketers actually don't care too much about the client nor do they care about the client's customers. They are only trying to market their 'line'.

Examples:

* Font type (Ariel versus Verdana) can make or break a sale

* Price (9.99 versus 9.97) can make or break a sale

* Bold the first sentence of every paragraph or bold the first sentence of every other paragraph (which one can make or break a sale)

Read more of this article here:
http://www.jbcr-virtualsolutions.com/tips-and-articles.html#Fair

Jan