Marketing - Just 'Cause The "Term" Is Hot Does Not Mean It Works!
I caught a bit of Oprah yesterday. On the show they were talking about the book "The Secret" and "The Law of Attraction". Some very interesting guests and subject matter, for sure.
Something I notice is when a particular book / topic is aired or published everyone wants to use the flavor of the week buzz word /phrase. Now, in the scheme of things this is not bad, don't we all want to jump on the 'riches' bandwagon. But in fact what happens is that the search engine searches become saturated with the buzz word / phrase so if, in fact, you are using it to try to draw more traffic to your site it is probably not a wise decision. You are actually more likely to go down the search list for that term.
Why? You are going to become a much smaller fish in a much bigger ocean!
In this example, the folks who wrote "The Secret" and who wrote the book "The Law of Attraction" are so far up the search ladder, as well as their affiliates, that you likely will never be found.
So is it worth it to use 'buzz' words / phrases. Yes and no.
In my humble opinion, do not use them on their own. Only use them if you they are actually part of your website and business and even then it is very important to incorporate your own special niche. Stand out - be a unique fish :)
Read more articles like this here:
http://www.jbcr-virtualsolutions.com/tips-and-articles.html
Jan
Something I notice is when a particular book / topic is aired or published everyone wants to use the flavor of the week buzz word /phrase. Now, in the scheme of things this is not bad, don't we all want to jump on the 'riches' bandwagon. But in fact what happens is that the search engine searches become saturated with the buzz word / phrase so if, in fact, you are using it to try to draw more traffic to your site it is probably not a wise decision. You are actually more likely to go down the search list for that term.
Why? You are going to become a much smaller fish in a much bigger ocean!
In this example, the folks who wrote "The Secret" and who wrote the book "The Law of Attraction" are so far up the search ladder, as well as their affiliates, that you likely will never be found.
So is it worth it to use 'buzz' words / phrases. Yes and no.
In my humble opinion, do not use them on their own. Only use them if you they are actually part of your website and business and even then it is very important to incorporate your own special niche. Stand out - be a unique fish :)
Read more articles like this here:
http://www.jbcr-virtualsolutions.com/tips-and-articles.html
Jan
Labels: Marketing
posted by Jan at
11:33 PM
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