How to Recognize Places to Optimize on Your Website

I read a great article at Web Pro News called "Is Bounce Rate a Google Ranking Factor?" by Chris Crum. Here are a few points.

Pay attention to Bounce Rates. Maybe the page content is not good or maybe the keywords in the content are not good.

Analytics evaluation tips

1. Set up goals

2. Pay attention to the Geographic stats.

3. Pay attention to what visitors are typing in to find you (they are saying here's what I want to find).

This article also has a video on personalized (subjective) search results. This is very interesting and well worth the few minutes to watch. Briefly Google search is determining what you are looking for based on what you previously searched for.

Read more about these here.

http://www.webpronews.com/topnews/2008/11/21/is-bounce-rate-a-google-ranking-factor