Looking Forward to 2009

I live on the balmy west coast of Canada, which I can tell you is not balmy right now. We have had almost 3 feet of snow in the last few days and more to come. What does this have to do with "looking forward to 2009"? Well, as I looked at the claustrophobic snow piling up I realized that in all things it is time to do more with less.

So for 2009:

- take a look at your website and see what pages may not be working any longer. Maybe it is time to redirect them to a page on your site that you can cover the same topic(s) and not just bulk up your site.

- take a look at your content, especially the index page. When was the last time you changed the content? Is your content outdated?

- take a look at the keywords / key phrases that you are using. Are they relevant for today's market? Are there more keywords/phrases then you need - probably more targeted words will work better?

- take a look at your linking. Are there links that no longer work for your site? Are there links that no longer work period?

- take a look at your visual web design. This may be listed last but certainly not least! When was the last time you updated your website (2-4- or more years?) Are visitors coming in and seeing the same-old-same-old?

Look ahead to 2009. It is a new start and you can do more with less and succeed - YES YOU CAN!!

Jan