Do you know what long tail keywords are?

I have been reading a lot about long tail keywords lately. In truth, maybe the phrase is new but the concept is not.

When you think about it, would you search for "car" if you were looking for a car? I doubt it. You would probably type in car, model, color, features, etc. That is basically what long tail keywords refer to.

So why use them? The best description I read is:

"The core idea of long tail keywords is that there is less competition for them, so it's easier to get good search engine rankings. As well, people who search certain long tail keywords are much more likely to be potential purchasers. By optimizing your website and delivering content to match these search queries you will be attracting visitors who are searching for specific (my note: specific is important) service/product information."

So, for example, if you are a coach, don't just use coach, or career coach, as your keywords, use something like "coach to help with career goals" or "need a coach to help with career goals". But - but- take it one step further, for example, "coach to help with my career goal as a published author in children's books". Now that is long tail!!

Read more here:

http://www.jbcr-virtualsolutions.com/SEO.html

Jan