Michael Jackson's Branding

No I am not trying to jump on the band wagon of getting hits for using the name 'Michael Jackson". What I wanted to do was show you just how important branding is and how Michael Jackson was a master. Let me give you an example.

When you hear the phrase 'moon walk' do you think of:

1) Neil Armstrong
2) Michael Jackson

Of course you think Michael Jackson.

When you hear the phrase 'glove' do you think of:

1) OJ Simpson
2) Michael Jackson

Of course you think Michael Jackson.

It's not just because of his recent passing, it's because he was a Master at branding. He knew that everything about him was a brand. Everything from his voice, hair, face, clothes, to his Howard Huges eccentricity was a brand. Make no mistake he knew what he was doing. RIP MJ

What does that mean to you - pay attention to a master (as is Gene Simmons of KISS & Family Jewels fame).

What you may think is over the top, in branding you and your business, may just be what you need to bring your brand to life.

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