Thursday, February 21, 2008

Did You Receive An Email That Sounds Too Good To Be True?

I did - and guess what - it is (surprise / surprise!!)

I received an email today from (XX company - I will not name them because I don't want to promote them)

First, never click links in an email unless you know who is sending the email. Even if you know the person, if the link(s) does not look right DO NOT click on it. If you want to check it out copy it and paste it in the browser address line - best way is right back to them .com ending without the extension.

The email said:

(Quote)

We've seen your website at (XXXX) and we love it! We see that your traffic rank is XXXX and your link popularity is XXX. Also, you have been online since XXX. With that kind of traffic, we will pay you up to $4,800/month to advertise our links on your website. If you're interested, read our terms from this page:

(end quote)

You bet I was excited to see "up to $4,800 a month" - me - who knows that when it comes to the internet that if something sounds too good to be true it is

Anyways, I decided to do some research and this is what I found:

This 'person', who created this, has actually created a "tier affiliate program" and they, or one of their affiliates, has contacted you to recruit you into this 'scam' of an affiliate program. Bottom line this is spam and they want you to join and be a spammer as well. Don't fall for it. Just delete or report it.

Always remember, IF something sounds too good to be true, it probably is.

Jan

Read more articles like this here:http://www.jbcr-virtualsolutions.com/tips-and-articles.html

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Thursday, February 07, 2008

Marketing - Just 'Cause The "Term" Is Hot Does Not Mean It Works!

I caught a bit of Oprah yesterday. On the show they were talking about the book "The Secret" and "The Law of Attraction". Some very interesting guests and subject matter, for sure.

Something I notice is when a particular book / topic is aired or published everyone wants to use the flavor of the week buzz word /phrase. Now, in the scheme of things this is not bad, don't we all want to jump on the 'riches' bandwagon. But in fact what happens is that the search engine searches become saturated with the buzz word / phrase so if, in fact, you are using it to try to draw more traffic to your site it is probably not a wise decision. You are actually more likely to go down the search list for that term.

Why? You are going to become a much smaller fish in a much bigger ocean!

In this example, the folks who wrote "The Secret" and who wrote the book "The Law of Attraction" are so far up the search ladder, as well as their affiliates, that you likely will never be found.

So is it worth it to use 'buzz' words / phrases. Yes and no.

In my humble opinion, do not use them on their own. Only use them if you they are actually part of your website and business and even then it is very important to incorporate your own special niche. Stand out - be a unique fish :)

Read more articles like this here:
http://www.jbcr-virtualsolutions.com/tips-and-articles.html

Jan

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Tuesday, February 05, 2008

Have Blog - Now What?

Working in the internet bussiness industry (web design, seo, marketing, etc.) I am often asked what to do to get 'your' name and 'your' business in front of potential clients /customers. After a web site I always recommed setting up a blog. About 90% of my clients are thrilled with the idea and I set up a blog for them... then... yes, silence.

Now I know that I am not a great example at blogging (see the last time I posted) - but I have a good excuse - I'm working :)) Ok, not a 'good excuse', but the truth.

So what can you do when you have a blog and can't seem to find the time, or the content. After thinking about what I do on my lunch break (which is in front of my computer) I came up with the answer.

Take 5 minutes out of your day and just write about what's new with you. Don't think readers will be interested? Well, in fact, it is amazing how many blogs are at the top of searches just from talking about "what's new". For example, on my lunch break I grab a cup of soup and read through emails I have received from forums I belong to, newsletters I have signed for, and unauthorized spam :))) Ok, so maybe forget the spam, but the little tib-bits you get from other emails you receive can be worth their weight in gold on a blog.

Not at your computer on a lunch break? Well then how about posting about your day just before you read your email after you get home. I know, probably the last thing you want to do. But in fact if you start to do it every day by two weeks you it will feel normal, by 30 days it will be a routine.

So... have a blog - now what? Now you write!

Read more articles like this here: http://www.jbcr-virtualsolutions.com/tips-and-articles.html

Jan

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