What Happened To My Alexa Ranking??

Have you checked your Alexa ranking lately? You may want to take a deep breath before you do!

I was making changes on my site tonight. While doing this I checked my site online for content and saw that my Alexa ranking tripled from the last time I opened the site - which was today. I was absolutely shocked, to say the least.

So I clicked on the Alexa toolbar INFO button and it says their ranking has changed.

Here is a 'brief' of what they say:
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(heading) My site's ranking has changed. Was it wrong before?

Your ranking wasn't wrong before, but it was different. Alexa toolbar users' interests and surfing habits could differ from those of the general population in a number of ways, and we described some of those possible differences on our website. While the vast majority of sites' rankings were unaffected by such differences, we've worked hard on our new ranking system to adjust for situations in which they could matter.

The new rankings should better reflect the interests and surfing habits of the broader population of Web users.


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But gezzzzzzzzzz a drop of over 1 million in less than a day! There is no way to see what was there before, and why. From what I can see from their description you cannot even determine what they mean by "broader population".

I do have some feelers out to try and find out if anyone knows what is going on and once I hear something I will post it here.

Jan